In today’s digital sphere, the popularity of TikTok cannot be overstated! The app is not just for dance challenges and lip-sync videos. It has exponentially grown and offers a plethora of opportunities to grow.
That said, to get your content in front of the right audience, TikTok Ads play a crucial role. By effectively advertising on TikTok, you can reach the right people at the right time and expand your reach effectively. Between, many opt for tiktoklikesgenerator and generate free instant likes to expedite getting noticed on TikTok.
In this extensive post, we’ll unveil how to get started with TikTok Ads! Buckle up, folks! We are about to depart!
How To Set Up Ad On TikTok: 7 Simple Steps
Step 1: The first stage is to create a TikTok Ads Manager account. Complete the account process by furnishing basic information and clicking on Sign Up.
Step 2: Now, log into your dashboard and finish the initial profile setup.
Step 3: Next, create and install the TikTok Pixel app. To install the TikTok Pixel app,
- Launch the TikTok Ads Manager, head to Assets, and tap Event.
- Under Web Events, choose Manage.
- Now, choose Set Up Web Events.
- Choose TikTok Pixel as your connection method and tap Next.
Step 4: Create a new ad campaign under the Campaigns tab and pop the Create button.
Step 5: Now, you’ll get two options: Basic and Advanced.
Basic: To start with basic, you must set an advertising goal, choose the audience, set your budget, and create a campaign.
Advanced: In Advanced mode, you have to follow a few more steps, such as drafting a campaign objective, naming your ad, choosing a special category (If required), fixing a budget, and deciding whether you want to create a split test or utilize campaign budget optimization.
Step 6: The next stage is to create an ad group where you can define audiences, ad budgets, and placements.
Select The Optimization Location: Determine whether you want to propel traffic to the Website or App.
Choose The Ad Placement: It asks where your ads need to appear on TikTok and its partner platforms. Also, there are more advanced settings, such as enabling or disabling user comments and video downloads and preventing your campaigns from appearing in Pangle apps.
Define Your Target Audience: Determine your target audience by choosing demographics, interests, behaviors, and devices.
Confirm Your Budget & Schedule: Now, you have to choose a timeline for your ad, whether you want the ads to run all day or at particular times of the week.
Step 7: After setting up your ad group, it’s time to live your first ad by completing the steps below.
- Enable Or Disable Smart Creative Ads
- Choose An Ad Name And Identity
- Customize Ad Details
Tips To Set Up Perfect Ad Campaign On TikTok
01 Design The Best Creative
To truly make your campaign successful, don’t forget to make your ad creative and compelling. Plus, ensure the ad is not below 720p and has a vertical ratio. Additionally, the creative should include sound and be between 21 and 34 seconds. Besides, take advantage of the tiktok likes generator tool to generate authentic likes and enjoy instant traction.
02 Complete The Learning Phase
Remember, TikTok’s first ad delivery is a learning phase. It ends when ad groups complete 50 conversions. Hence, the app suggests using 20% or fewer budgets during this phase to refrain from changing budgets, bidding, and creative assets. Remember, you’ll struggle to exit the learning phase if your targeting is too narrow.
03 Evaluate Your Performance
The most important part that helps you perform better is evaluating your performance. Once you get analytics of your campaign, spend time analyzing its performance. Look at the click rate, average watch time, total video play time, conversions, CPC, impressions, etc. Jot down negative and positive attributes and see how you can improve. Finally, implement it next time to get optimal results.
04 Run A/B Testing
When it comes to Ads, running A/B testing is crucial to know what works the best. Running A/B tests helps to figure out the audience pulse and drive positive ROI. To make successful A/B testing, you need to know what to test. Plus, a period of seven days should be given to gather enough data. Once you complete, it’s time to unveil the winning variation and optimize your ad campaign.
The Bottom Line
So, there you go! Now, you have a comprehensive idea of the basics of TikTok Ads. It’s high time to start ad campaigns on TikTok. Between, don’t forget that consistency is critical! Extend a wavering approach until you achieve the desired Ad goals. Plus, don’t forget to follow the listed tips for a perfect ad campaign on TikTok. Now, get a move on, run TikTok ads, & reap the highest ROI!